As part of a campaign supporting Public Service Media (2017-2019), Radio Télévision Suisse (RTS) launched a call for tenders for the creation of a visual universe, and Duplex won the contract.

We proposed a graphic universe including a logo and layouts. The layouts create a distinctive language that expresses the mission of public service media in a fun, high-impact way. The logo, intentionally designed as a no logo, reflects the same design.

Campaign materials are an integral part of the concept. The graphic identity is on a roll of sticky tape, and the logo on a sticker, allowing them to coexist easily with pre-existing identities and materials.